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COVID-19 Sustainable Lessons 07: Dealing with Cobb’s Paradox

“We know why projects fail; we know how to prevent their failure—so why do they still fail?” Martin Cobb, Treasury Board Secretariat 1995 Cobb’s Paradox and the Solution This paradox has been frequently raised again and again in the project management community over the years. A generally accepted solution to it though seems particularly appropriate […]

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