{"id":4214,"date":"2024-06-12T11:49:54","date_gmt":"2024-06-12T15:49:54","guid":{"rendered":"https:\/\/blog.greenprojectmanagement.org\/?p=4214"},"modified":"2024-06-12T12:06:24","modified_gmt":"2024-06-12T16:06:24","slug":"flimsy-esg-strategies-fail-dialogue-building-sustainability-practices","status":"publish","type":"post","link":"https:\/\/blog.greenprojectmanagement.org\/index.php\/2024\/06\/12\/flimsy-esg-strategies-fail-dialogue-building-sustainability-practices\/","title":{"rendered":"When Flimsy ESG Strategies Fail: A Dialogue on Building Sustainability Practices"},"content":{"rendered":"<p><strong>This is a different sort of post. I want to extend my gratitude to my new friend, M.Z., for allowing me to share our conversation. M.Z. reached out to me on WhatsApp this week, seeking guidance. Since I don\u2019t offer free consulting, I asked if it would be okay to anonymize him and share our discussion, as his challenges might resonate with others. He agreed, and here\u2019s our exchange.<\/strong><\/p>\n<p><strong>M.Z.:<\/strong> &#8220;Joel, I attended your masterclass at the Global Project Management Forum in Riyadh It was incredibly insightful, and now I need your guidance. I&#8217;m responsible for the ESG strategy at my company, and we just went through a rigorous audit by Vanguard. They found our ESG disclosure lacking in depth, even calling it &#8216;flimsy&#8217;. Most of our sustainability impacts are in our supply chain, which includes contractors and sub-contractors. I thought these impacts were beyond my control. The auditors pointed out that we couldn\u2019t provide data on sustainability impacts and when you were doing the exercise on <a href=\"http:\/\/www.greenprojectmanagement.org\/p5\">P5 standard<\/a> all of those elements seemed to match up with what they were looking for. Their feedback has put our funding at risk. How can we improve our ESG strategy and avoid losing investor confidence?&#8221;<\/p>\n<p><strong>Joel:<\/strong> &#8221; I&#8217;m glad you found the masterclass useful. It sounds like you&#8217;re facing a significant challenge, but it&#8217;s very important to understand that an ESG strategy should be more than just a set of disclosures. It needs to be backed by solid sustainability practices that extend to the entire value chain. This means forming partnerships based on value creation, not just compliance and risk mitigation.&#8221;<\/p>\n<p><strong>M.Z:<\/strong> &#8220;That makes sense, but how do we get there? Our projects are heavily dependent on our supply chain, and it&#8217;s difficult to manage what happens at every level. We&#8217;re under a lot of pressure, and I need a practical way to ensure we meet these standards.&#8221;<\/p>\n<p><strong>Joel:<\/strong> &#8220;I understand the urgency. First, recognize that sustainability impacts, even those in the supply chain, are within your sphere of influence. You need to extend your sustainability practices up and down the value chain. This involves setting clear expectations and standards for your contractors and sub-contractors and incorporating sustainability criteria into your procurement processes.&#8221;<\/p>\n<p><strong>M.Z:<\/strong> &#8220;So, we need to set stricter standards for our partners? How do we ensure they follow through, especially when we&#8217;re already stretched thin?&#8221;<\/p>\n<p><strong>Joel:<\/strong> &#8220;It&#8217;s not just about setting standards, but also about building relationships and partnerships. Work closely with your supply chain partners to help them understand the importance of these practices. Provide them with the necessary support and resources to implement sustainable practices. Regular audits and assessments can ensure compliance, but the focus should be on creating a culture of sustainability. This is where project management comes into play. Additionally, your Project Management Office (PMO) can be instrumental in supporting resource management and aligning governance with your sustainability goals. The PMO should be fully tuned into what the organization aims to achieve in terms of sustainability, what needs to be disclosed, and how these objectives translate into project requirements.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4221\" aria-describedby=\"caption-attachment-4221\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/06\/P5masterclass.jpg?ssl=1\"><img decoding=\"async\" data-src=\"https:\/\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/06\/P5masterclass.jpg\" class=\"size-full wp-image-4221 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"1000\" height=\"523\" \/><figcaption id=\"caption-attachment-4221\" class=\"wp-caption-text\"><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-4221\" src=\"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/06\/P5masterclass.jpg?resize=1000%2C523&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"523\" srcset=\"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/06\/P5masterclass.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/06\/P5masterclass.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/06\/P5masterclass.jpg?resize=768%2C402&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/a> Masterclass in Sustainable Project Management held in Riyadh at the Global Project Management Forum in June, 2024<\/figcaption><\/figure>\n<p><strong>M.Z:<\/strong>&#8220;I understand I think. Can you elaborate on the role of project management in this context?&#8221;<\/p>\n<p>Joel: &#8220;I sure can! Project management can be a driving force for the integration of sustainability into your organization. By adopting frameworks like the P5 standard, you can systematically track and report on various sustainability impacts. Project teams should be trained to identify and mitigate sustainability impacts and to engage with stakeholders throughout the project lifecycle. For instance, ensuring project health and safety, promoting fair competition, and encouraging equal opportunity are all critical elements that need to be managed proactively. Also, community engagement is a key aspect you need to strengthen.&#8221;<\/p>\n<p><strong>M.Z:<\/strong> &#8220;Community engagement? How does that fit in, and why is it so important?&#8221;<\/p>\n<p><strong>Joel:<\/strong> &#8220;Community engagement involves actively involving local residents as stakeholders in the project. It&#8217;s about treating the community with respect and ensuring their voices are heard. This includes developing a clear and consistent message tailored to the people impacted by the project, being open and honest about proposed impacts, and actively addressing any concerns voiced by the community.<\/p>\n<p>Engaging with the community through town halls, media interviews, and other events helps build trust and improves public relations. It also enhances your brand reputation and visibility. This two-way exchange of information makes the project more effective, efficient, and beneficial for all involved.&#8221;<\/p>\n<p><strong>M.Z.:<\/strong> &#8220;But how do we get our contractors and sub-contractors to comply with these standards? Many of them operate independently.&#8221;<\/p>\n<p><strong>Joel:<\/strong> &#8220;Engagement is key. Start by clearly communicating your sustainability expectations and the benefits of adhering to them. Offer training and support to help them meet these standards. You could also implement incentive programs for contractors who demonstrate strong sustainability performance. Additionally, integrating sustainability criteria into your contract terms can enforce compliance. Remember, fostering a partnership approach rather than a top-down mandate will yield better results.&#8221;<\/p>\n<p><strong>M.Z.:<\/strong> &#8220;This sounds like a lot do. So, the key is to move beyond compliance and focus on genuine sustainability practices, right?&#8221;<\/p>\n<p><strong>Joel:<\/strong> &#8220;Exactly. Authentic sustainability practices lead to credible ESG strategies. They build trust with stakeholders, drive innovation, and create long-term value. It&#8217;s about moving from greenwashing to genuinely contributing to a sustainable future. By embedding these practices into your project management processes, you&#8217;ll not only meet investor expectations but also create a positive impact on society and the environment.&#8221;<\/p>\n<p><strong>M.Z.:<\/strong> &#8220;Thank you. This has been incredibly helpful. I now see the importance of integrating sustainability into our core operations and working closely with our supply chain to achieve this. We can&#8217;t afford to lose our funding, and I feel more confident about the steps we need to take. I will be reaching out again soon to get help on next steps.&#8221;<\/p>\n<p><strong>Joel:<\/strong> &#8220;You&#8217;re welcome. I&#8217;m glad I could help. Remember, sustainability is a journey, not a destination. Keep striving for continuous improvement, and you&#8217;ll see the benefits in your ESG performance and beyond.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a different sort of post. I want to extend my gratitude to my new friend, M.Z., for allowing me to share our conversation. M.Z. reached out to me on WhatsApp this week, seeking guidance. Since I don\u2019t offer free consulting, I asked if it would be okay to anonymize him and share our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,3235,35,15],"tags":[],"yst_prominent_words":[359,584,223,79,102,186],"class_list":["post-4214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entries","category-esg","category-p5","category-project-management"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6LBlt-15Y","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3644,"url":"https:\/\/blog.greenprojectmanagement.org\/index.php\/2023\/03\/22\/relationship-project-activities-esg-disclosures-sustainability-reports\/","url_meta":{"origin":4214,"position":0},"title":"The Relationship Between Project Activities, ESG Disclosures, and Sustainability Reports","author":"Dr. Joel Carboni","date":"March 22, 2023","format":false,"excerpt":"Environmental, social, and governance (ESG) disclosures and materiality reporting have become increasingly important topics in the business world. In recent years, investors and stakeholders have been placing greater emphasis on organizations' impact on the environment, society, and corporate governance. As a result, ESG disclosures and materiality reporting have become essential\u2026","rel":"","context":"In &quot;Entries&quot;","block_context":{"text":"Entries","link":"https:\/\/blog.greenprojectmanagement.org\/index.php\/category\/entries\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2023\/03\/Blog-Featured-Image-ESG-and-Projects.png?fit=920%2C613&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2023\/03\/Blog-Featured-Image-ESG-and-Projects.png?fit=920%2C613&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2023\/03\/Blog-Featured-Image-ESG-and-Projects.png?fit=920%2C613&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2023\/03\/Blog-Featured-Image-ESG-and-Projects.png?fit=920%2C613&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3496,"url":"https:\/\/blog.greenprojectmanagement.org\/index.php\/2022\/11\/21\/esg-sustainability-dovetail\/","url_meta":{"origin":4214,"position":1},"title":"Where ESG and Sustainability Dovetail","author":"David Smyth","date":"November 21, 2022","format":false,"excerpt":"GPM has been working with global organizations for 13 years to help them achieve and implement sustainability goals and practices. In the past few years, we have seen Environment, Social, and Governance, or ESG, enter the lexicon and transform the narrative around an organization's risk profile and relationship with the\u2026","rel":"","context":"In &quot;Entries&quot;","block_context":{"text":"Entries","link":"https:\/\/blog.greenprojectmanagement.org\/index.php\/category\/entries\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2022\/11\/Dovetail-scaled.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2022\/11\/Dovetail-scaled.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2022\/11\/Dovetail-scaled.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2022\/11\/Dovetail-scaled.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2022\/11\/Dovetail-scaled.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4175,"url":"https:\/\/blog.greenprojectmanagement.org\/index.php\/2024\/05\/13\/interim-investing-esg-evolution-investment-strategies-projects\/","url_meta":{"origin":4214,"position":2},"title":"Interim Investing and ESG: The Evolution of Investment Strategies in Projects","author":"Dr. Joel Carboni","date":"May 13, 2024","format":false,"excerpt":"In recent years, Environmental, Social, and Governance (ESG) criteria have rapidly moved from the fringes to the forefront of global investment strategies, profoundly influencing how projects are evaluated, financed, and implemented. This seismic shift reflects a broader acknowledgment within the investment community of the significant impact that sustainable practices have\u2026","rel":"","context":"In &quot;Business Case&quot;","block_context":{"text":"Business Case","link":"https:\/\/blog.greenprojectmanagement.org\/index.php\/category\/business-case\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/05\/Interiminvesting-blog-img.jpg?fit=920%2C613&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/05\/Interiminvesting-blog-img.jpg?fit=920%2C613&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/05\/Interiminvesting-blog-img.jpg?fit=920%2C613&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/05\/Interiminvesting-blog-img.jpg?fit=920%2C613&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4267,"url":"https:\/\/blog.greenprojectmanagement.org\/index.php\/2024\/07\/24\/investing-sustainable-project-management-strategic-imperative-project-owners\/","url_meta":{"origin":4214,"position":3},"title":"Investing in Sustainable Project Management: A Strategic Imperative for Project Owners","author":"Dr. Joel Carboni","date":"July 24, 2024","format":false,"excerpt":"As the initial fervor around ESG fades amidst political backlash and economic challenges, the true integration of sustainability into corporate operations is gaining momentum. For project owners, this transition offers a crucial opportunity to lead sustainable project management, ensuring investments not only comply with current environmental standards but also lay\u2026","rel":"","context":"In &quot;Entries&quot;","block_context":{"text":"Entries","link":"https:\/\/blog.greenprojectmanagement.org\/index.php\/category\/entries\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/07\/Blog-Featured-Image-investing-in-sustainable-project-management.jpg?fit=920%2C613&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/07\/Blog-Featured-Image-investing-in-sustainable-project-management.jpg?fit=920%2C613&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/07\/Blog-Featured-Image-investing-in-sustainable-project-management.jpg?fit=920%2C613&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/07\/Blog-Featured-Image-investing-in-sustainable-project-management.jpg?fit=920%2C613&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4077,"url":"https:\/\/blog.greenprojectmanagement.org\/index.php\/2024\/01\/16\/textile-sectors-esg-challenges-india-mind-gap\/","url_meta":{"origin":4214,"position":4},"title":"Textile Sector&#8217;s ESG Challenges in India &#8220;Mind the Gap&#8221;","author":"Alia Fathima","date":"January 16, 2024","format":false,"excerpt":"India's textile sector is undergoing a sea change in its evolution as it strives to abide by Environmental, Social, and Governance (ESG) laws. Due to the stringent ESG standards and the EU's CBAM, small businesses that are essential to the nation's economy face particular difficulties. Social Problem The textile sector,\u2026","rel":"","context":"In &quot;Entries&quot;","block_context":{"text":"Entries","link":"https:\/\/blog.greenprojectmanagement.org\/index.php\/category\/entries\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/01\/mind-the-gap.jpg?fit=920%2C613&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/01\/mind-the-gap.jpg?fit=920%2C613&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/01\/mind-the-gap.jpg?fit=920%2C613&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/01\/mind-the-gap.jpg?fit=920%2C613&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3607,"url":"https:\/\/blog.greenprojectmanagement.org\/index.php\/2023\/03\/16\/importance-chief-sustainability-officers-interfacing-project-organizations\/","url_meta":{"origin":4214,"position":5},"title":"The Importance of Chief Sustainability Officers Interfacing with Project Organizations.","author":"Dr. Joel Carboni","date":"March 16, 2023","format":false,"excerpt":"How Can Project Organizations Benefit the Chief Sustainability Officer? The Chief Sustainability Officer (CSO) is becoming increasingly important in today's business world. As companies become more aware of their impact on the environment and society, they hire professionals to help them navigate the complex sustainability landscape. However, being a successful\u2026","rel":"","context":"In &quot;Entries&quot;","block_context":{"text":"Entries","link":"https:\/\/blog.greenprojectmanagement.org\/index.php\/category\/entries\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2023\/03\/Blog-Featured-Image-CSO.jpg?fit=920%2C613&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2023\/03\/Blog-Featured-Image-CSO.jpg?fit=920%2C613&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2023\/03\/Blog-Featured-Image-CSO.jpg?fit=920%2C613&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2023\/03\/Blog-Featured-Image-CSO.jpg?fit=920%2C613&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.greenprojectmanagement.org\/wp-content\/uploads\/2024\/06\/Blog-Featured-Image-esg-fail2.jpg?fit=920%2C613&ssl=1","_links":{"self":[{"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/posts\/4214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/comments?post=4214"}],"version-history":[{"count":9,"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/posts\/4214\/revisions"}],"predecessor-version":[{"id":4226,"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/posts\/4214\/revisions\/4226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/media\/4225"}],"wp:attachment":[{"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/media?parent=4214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/categories?post=4214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/tags?post=4214"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/blog.greenprojectmanagement.org\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=4214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}